Company plans supply-chain software integration, breaking into electronic commerce arena
Viewlocity, which was formed only 11 weeks ago and only last week received its name, plans to break into the electronic commerce world, first focusing on its primary software product, a software integration application.
The company was formed from the combination of Battery Ventures, a Wellesley, Mass.-based venture capital firm specializing in technology companies, and Frontec AB, a Swedish information technology company. Viewlocity came into being at the end of February, said Greg Cronin, chief executive officer of the new company and former executive vice president of Manhattan Associates, when Frontec AB split off its software group. Headquarters of the new company will be in Atlanta.
As of last week, Frontec AB owned 77 percent of the company and Battery Ventures 23 percent with an option to …