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Mary Denis is confident new marketing programs and expanded convention bookings will push traveler expenditures even higher for the metropolitan Milwaukee area in 1999 and 2000.
"We are on a roll," said Denis, the vice president of tourism for the Greater Milwaukee Convention & Visitors Bureau. "We are thrilled by 10 percent growth in 1998 and think we can do even better in coming years."
In the five-county southeast Wisconsin region, visitors spent $1.83 billion, adding $110.8 million to local taxing districts in 1998. All visitors to Wisconsin spent more than $7.7 billion, contributing $1.3 billion in tax revenue to state and local coffers.