Emerging markets for personal financial services.

The market for personal financial services (PFS), like many other markets before it, is globalizing. Companies from developed regions are looking for opportunities to expand overseas, particularly in emerging economies. But to date there has been insufficient information for them to assess either the size or the attractiveness of new markets. Recent research, based on publicly available data and interviews with local market experts, has tried to fill the gap.

Market size

The global market for PFS is huge and growing fast. We estimate it is currently worth $380 billion in terms of profit opportunities, $125 billion of which is accounted for by the United States. Other OECD markets are worth a total of $181 billion, and emerging economies $74 billion [ILLUSTRATION FOR EXHIBITS 1 AND 2 OMITTED].

The United States will remain by far the world's largest …