WHAT'S HOT ON THE EAST COAST.(Fallon McElligott New York City's campaign for Conseco Lending and Insurance, Cliff Freeman's campaign for Foxsports.com)

I don't know how other people approach these "What's Hot" columns but I know one thing -- I won't do something lame like use it to promote my own agency, Fallon McElligott New York City. This space should be devoted to New York work as a whole, not just the consistently brilliant and strategically sound work coming out of Fallon McElligott New York City.

That said, I am not above throwing one bone to my own agency. Which, as I mentioned, is Fallon McElligott New York City. Our campaign for Conseco Lending and Insurance is pretty darn funny and it's working pretty darn well. Spot 1: To help pay for unexpected medical costs, a desperately ill patient scrubs dishes at …