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Live TV on borrowed time.(Mirror Group's plans to sell its stake in the Scottish Media Group)

Marketing

| March 11, 1999 | COPYRIGHT 2003 Haymarket Business Publications Ltd. (Hide copyright information)Copyright

Losses at Live TV are running at [pounds]9m and with predators circling it seems only a matter of time before Mirror Group pulls the plus.

The impending sale of the Mirror Group leaves a large, black question mark over the future of its cable channel, Live TV.

The Mirror Group's preliminary results last week will not have done much to soothe the worried brows of the executives of MirrorTel, its television division.

The Mirror Group's overall profits were up by 9% to [pounds]100m, and it also announced it was to sell its stake in the Scottish Media Group. The news for Live TV is not so positive. Last year it increased subscribers by 440,000, but its losses …

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