Abbott Mead Vickers BBDO.

Abbott Mead Vickers BBDO has produced an extraordinary amount of creative riches this year. The Guinness "Swimblack" ad is not just a joy to watch -- creating a pace all of its own -- but it is also underpinned by sound strategic thinking. The agency's work for BT over the years has, perhaps remarkably, managed to remain fresh, quirky and lovable. That confidence which so often shows in the ability to make ads with just the right note of humour also comes through with its work for Yellow Pages. And it's not just the quality. The range of award-winning work from AMV is also exceptional, with another BTAA gold …