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Denver is the target of an aggressive marketing and advertising campaign by Boston-based Nantucket Nectars.
The juice company has been selling its product in Denver for about two years but has never advertised here. In spite of that, sales growth has been phenomenal, said Tom First, who founded the company with college friend Tom Scott. However, brand recognition in Denver is only about 25 percent.
So the company picked Denver, along with New York, San Francisco and Philadelphia, to introduce radio ads and spruce up marketing efforts through promotions and samplings. Denver was chosen because its demographics fit with those of the company's customers, said …