Electronic 'wallet' opened to advertisers
One Denver startup plans to help Internet users realize exactly how much they're worth to advertisers.
InterOmni Service Inc. is developing software that would allow online consumers to control the release of their personal information to advertisers. The product, the InterOmni Wallet, would electronically store a user's personal profile - including online browsing and shopping behavior - that could be sold to advertisers.
"This information is extraordinarily valuable and I believe this is a way to have the consumer realize that value," said Jad Duwaik, president of InterOmni Services. "In my mind, this data …