Portman Group has always openly acknowledged its source of funding.

EDITOR--Far from being a "front organisation" for the drinks industry, as alleged by Edwards,[1] the Portman Group has always been open in acknowledging that it is funded by the leading drinks producers. It must surely be right that these companies play their part, alongside parents, health professionals, and others, in promoting sensible drinking and helping to prevent alcohol misuse. Our work is carried out irrespective of the commercial consequences to the industry, as those companies that have been forced to spend considerable sums of money on modifying or scrapping drinks whose name and packaging failed to meet our standards of social responsibility in marketing could …