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WEBSITE OF THE WEEK.(Viagra)

British Medical Journal

| January 30, 1999 | Carnall, Douglas | COPYRIGHT 2003 British Medical Association. (Hide copyright information)Copyright

http://www.viagra.com/Viagra has so thoroughly captured the popular imagination that it is surprising that its official website is not more extensive. Perhaps aware that on the internet all the hype will happen elsewhere (for example, try alt.support, impotence at http://www.dejanews.com), its manufacturer, Pfizer, has supplied a few tasteful graphics-of mature elders gazing lovingly into each other's eyes--and a datasheet for healthcare professionals and left it at that.

It is an interesting question whether supplying the detailed information on a datasheet will dampen public enthusiasm for the drug. Information about serious cardiovascular events associated with the …

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