`All-suit' Johnson to turn around TBWA New York.

Carl Johnson's experience at a start-up is important,

You would have thought it would take a big ego to storm into an underperforming agency with the task of turning its fortunes around, but Carl Johnson is not egotistical -- if anything he's a little self-conscious. So why have the top dogs at Omnicom chosen him to draw the New York branch of TBWA out of the shadows?

His task as TBWA Chiat/Day New York's first president and chief executive is daunting. As every self-respecting network knows, you have to be good in New York in order to be considered great around the world. But for the past few years the performance of the Los Angeles office has stolen the limelight in America under the creative stewardship of Lee Clow -- the best-known creative Stateside. The London branch has shone too, gathering momentum from successive mergers and pulling in chunks of business like the 50 million [pounds sterling] NatWest account.

Estimated billings of …