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On Track: Charting your own course; Christina Jones takes pcOrder into new territory.(People)(Interview)

InfoWorld

| February 22, 1999 | Gotcher, Renee | COPYRIGHT 2003 InfoWorld Media Group, Inc. (Hide copyright information)Copyright

As a new driving force in the electronic-commerce marketplace and a pacesetter for her peers, pcOrder founder Christina Jones has a lot to say about charting a leadership course in the tumultuous high-tech waters. The 29-year-old Stanford graduate has already spent 10 years in the driver's seat of two start-up companies. Her current mission is to turn pcOrder -- a spin-off of Trilogy Software, which Jones co-founded in 1989 -- into a publicly held company that will take on Dell and channel distributors in the online PC sales market. WITI FastTrack Editor Renee Gotcher caught up with Jones via e-mail during this challenging phase in her career, and found out what keeps this self-starter on the move.

Gotcher: What made you decide to start your company? …

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