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Gaining trust from online consumers.(a survey on what online customers expect from a commerce site)(Internet/Web/Online Service Information)(Brief Article)

InfoWorld

| February 01, 1999 | COPYRIGHT 2003 InfoWorld Media Group, Inc. (Hide copyright information)Copyright

A Cheskin Research and Studio Archetype/Sapient qualitative study found that a strong brand name and an easily navigable site were essential starting points in gaining the trust of an online consumer. Further, consumers …

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