Daisytek sets new retail strategy: selling to VARs.(Daisytek International Corp.; value added resellers)

PLANO - Daisytek International Corp. intends to combat slower domestic growth in the office supplies industry by targeting a new retail niche: value added resellers.

Value added resellers like file Best Buy retail chain aim to increase the worth of such products as computers by packaging them with related items like printers or color monitors.

Now, Plano-based Daisytek (Nasdaq: DZTK) hopes to convince VARs that adding supplies to their package deals will significantly increase their profit margins. Daisytek is the largest wholesale distributor of computer and office automation supplies and accessories, including toner and inkjet cartridges, diskettes, tape …