Bottled water reaches mile-high heights.(Brief Article)

The bottled water community celebrated its flowing success during the past year at the International Bottled Water Association's 40th Annual Convention and Trade Show held m Denver m October. The industry's liquid assets during 1997 included increased consumer consumption and extensive national and local news coverage.

"As these stones have reported, there are many reasons for our robust growth," IBWA President Sylvia Swanson told convention attendees. "There's the safety and quality of our products, the superior taste, the convenience and portability, not to mention the strategic way in which so many of you have identified your target consumers and developed …