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At an early age - about the time he and his brother were running their first boyhood business mowing lawns and shoveling snow - Peter de Rosa earned that life insurance has more than just a race value.
The brothers' father, Ralph de Rosa, was a professor of English at Niagara University. But with a growing family that eventually would reach seven - four girls and three boys - the point came where the teacher had to look outside the classroom for another career.
"He needed more money and thought that insurance would be the answer," Peter, who was the oldest boy, related. "He ended up in the life insurance business with New York Life."
That was in the …