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Omnicon group to swallow AMV.(Abbott Mead Vickers/BBDO Ltd.)
Omnicom's announcement to the Stock Exchange last week that it plans to take control of Abbott Mead Vickers BBDO has implications beyond its directors becoming multi-millionaires. AMV is arguably the country's most successful advertising agency and counts the likes of BT, Sainsbury's and Volvo among its blue chip client list.
If the [pounds]350m bid is accepted - which observers expect before Christmas - Omnicom will control three of the UK's top ten advertising agencies with combined billings of [pounds]781m. This means that the group's agencies, TBWA GGT Simons Palmer, BMP DDB, plus AMV, would control 19% of ad campaigns produced by the top 30 agencies.
Omnicom …
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