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Agreement raises stakes in battle with Amazon
THE HIGH-STAKES RACE to sign strategic agreements with heavily trafficked Web sites continues: Barnesandnoble.com has announced a multimillion-dollar deal with the Microsoft Network to be the exclusive English-language bookseller on MSN.com and its global network of portal Web sites.
The new deal is the latest in a series of agreements by the major online booksellers aimed at channeling the millions of consumers who visit sites such as MSN.com toward their online storefronts. Ben Boyd, a spokesperson for B&N.com, told PW the deal is "multimillion-dollar and multiyear."
Boyd told PW that the agreement …