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TV GUIDE - RUPERT MURDOCH'S BLACK HOLE IN THE SKY

Frohlinger's Marketing Report

| May 26, 1997 | COPYRIGHT 1998 Frohlinger's Marketing Report. (Hide copyright information)Copyright

As News Corp. CEO Rupert Murdoch continues a dazzling spray of acquisitions in the U.S. and abroad, the company's flagship magazine property continues to spin backwards and out of control. Morale problems and lack of talented top management input have body-slammed the property. Murdoch paid over $2 billion for the tv industry guide over a decade ago and has continuously milked the publication with little marketing and promotional efforts and a constant stream of publishers and ineffective top management layers. Time Inc.'s Entertainment Weekly has risen superbly to the challenge and is now in the enviable position of severely cramping TV Guide in the next year with its solid …

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