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DMB&B GETS NEW GLOBAL OUTLOOK

Frohlinger's Marketing Report

| April 28, 1997 | COPYRIGHT 1998 Frohlinger's Marketing Report. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

D'Arcy Masius Benton & Bowles CEO Arthur Selkowitz strives for new look at major advertising agency unit of MacManus Group. "There is a new look at the agency and it has more of a global representation. I am the first CEO of D'Arcy Masius Benton & Bowles to have outside regional responsibilities before I took charge. Our lineup now includes a Brazilian executive heading up Latin America, a Brit heading up North America and a Dutchman heading up Europe. We're a new team," said Selkowitz. Agency has rebounded with two major wins (Gateway 2000 and Australian Tourism consolidation). DMB&B elevated two younger executives, John Farrell and Johan Hofstra, to new positions. Farrell, 39, …

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