Byline: RACHEL BROWN and MOLLY PRIOR
Bare Escentuals' Whirlwind Year: New Look, More Color, Bigger Reach
Bare Escentuals Inc. sees a world where more of its mineral-based beauty products are sold in more places and to a wider audience.
The Shiseido-owned beauty brand has an ambitious priority list for this year that includes a broader array of color cosmetics, a store redesign and international expansion and a mobile tour that's a turbo-charged version of founder Leslie Blodgett's bus expeditions of years past.
Over the past few years, the company has put a greater focus on expanding its assortment beyond its hero product, loose mineral foundation. That effort has resulted in the introduction of solid foundations, blushes, bronzers and eye shadows under the Ready …