Salesforce.com Delves deeper into social and mobile enterprise: Dreamforce 2012 draws 90,000 attendees, features a multitude of product updates.(ON THE SCENE)

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At Dreamforce, Salesforce.com revealed its latest social media push to a crowd of 50,000 on-site attendees and 40,000 Web viewers.

Gathering a host of keynote speakers that included Salesforce.com chairman and CEO Marc Benioff, Richard Branson, and Jeff Immelt, CEOs of Virgin Group and GE, respectively, the theme of the cloud computing event was "Touch the Social Enterprise," and Salesforce.com's slew of product announcements were true to the tagline.

At the event, Salesforce.com introduced Chatter Communities for Service, on target for general release by mid-2013. Essentially, the solution combines Web self-service and peer-to-peer …