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An 'Elementary' decision: will CBS fumble with post-Super Bowl skedding?(ANALYSIS)

Daily Variety

| November 06, 2012 | Wallenstein, Andrew | COPYRIGHT 2009 Reed Business Information, Inc. (US). (Hide copyright information)Copyright

The Super Bowl may be months away, but there's already been a fumble courtesy of host network CBS.

On Monday the Eye handed the coveted post-game timeslot to rookie Sherlock Holmes drama "Elementary," which is the wrong choice for an extremely valuable piece of primetime real estate.

Every network that airs the Super Bowl faces this decision: What show should get a lead-in from an event that reaches over 100 million viewers in the U.S. alone?

Choose wisely and suddenly a show can hit a whole new level, as NBC's "The Office" did in 2009. Make the wrong move and you fritter away an opportunity: The Peacock picked "The Good Life" in 1994 only to see it die 13 episodes later.

The selection boils down to either giving a new series the shot of a …

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