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Agencies line up for Reckitt digital task.(Reckitt Benckiser PLC)(Brief article)
Reckitt Benckiser is conducting a review of its global digital advertising business.
The company is looking for an agency network to act as the global digital lead on its top five brands.
RFIs have been issued to non-roster and roster agency networks. The review follows a separate digital CRM review that was called in December last year and which was shelved before an appointment was made.
The review is being led out of the UK by Hans Helbig, the company's global head of …
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