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The Chinese telecoms giant Huawei has kicked off a global pitch for a corporate brand strategy brief.
Huawei Group has invited networks to pitch to create a campaign to build its corporate brand in key markets including the UK, China, Japan, Europe and North America. The pitch is being led out of China.
The move follows the company's appointment of Bartle Bogle Hegarty as its global advertising agency for its Devices business division in February.
Huawei, which is China's biggest exporter and the second-largest supplier of mobile telecoms infrastructure equipment in the world, is looking to ramp up its communications. …