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VW seeks shop for commercial vehicles ads.

Campaign

| July 06, 2012 | COPYRIGHT 2003 Haymarket Business Publications Ltd. (Hide copyright information)Copyright

Volkswagen Commercial Vehicles is reviewing its estimated pounds 5 million ad account, currently held by Iris.

Agency Assessments International is running the review, which is in the early stages.

The winning agency will take a place on the Volkswagen Group roster, which comprises Volkswagen, Audi, Seat and Skoda.

The marque, with vehicles including the Crafter, Transporter and Caddy vans, launched a campaign last year that marked its first TV advertising in five years.

Airing to coincide with the climax of the football season, the spot moved away from promoting a specific model and instead focused on the brand's heritage, emphasising the …

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