AccessMyLibrary provides FREE access to millions of articles from top publications available through your library.
Create a link to this page
Copy and paste this link tag into your Web page or blog:
Volkswagen Commercial Vehicles is reviewing its estimated pounds 5 million ad account, currently held by Iris.
Agency Assessments International is running the review, which is in the early stages.
The winning agency will take a place on the Volkswagen Group roster, which comprises Volkswagen, Audi, Seat and Skoda.
The marque, with vehicles including the Crafter, Transporter and Caddy vans, launched a campaign last year that marked its first TV advertising in five years.
Airing to coincide with the climax of the football season, the spot moved away from promoting a specific model and instead focused on the brand's heritage, emphasising the …