Miller calls Peroni pitch.(SABMiller PLC)(Peroni Nastro Azzurro)(Brief article)

Owner SABMiller wants to rationalise the beer brand's UK ad agency line-up.

SABMiller, the international brewing giant, is looking to consolidate its UK advertising agency arrangements for its Peroni Nastro Azzurro brand.

The review is being conducted by the intermediary The Observatory.

Peroni currently works with a number of agencies including The Bank on its global advertising account and the Leo Burnett Group-owned Arc and Holler. It spends pounds 3 million on above-the-line advertising in the UK.

Arc was appointed to Peroni's direct marketing account in February, while Holler was awarded its digital account after a competitive pitch last …