AccessMyLibrary provides FREE access to millions of articles from top publications available through your library.
SINCE ISM was founded in 1985, we have helped dozens of global corporations develop CRM, social CRM, and social media initiatives. We are currently working with an aluminum industry supplier, an oil manufacturer, and a hotel chain on their global CRM implementations, and I want to use these companies to share some key issues associated with successful global strategies.
Global differences must be considered when implementing global initiatives. Companies must be sensitive to countries with different languages, currencies, financial statements, and data privacy laws. The oil company, for example, has set up different technical infrastructures to …