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The sport of content kings: Amazon evolves to take on the likes of Netflix, Hulu and Apple.(TECH tussles)
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Remember when Amazon.com was just an online bookstore? As the Internet has evolved, Jeff Bezos and company have transformed with it. And while the site is certainly a retail powerhouse and dominates the publishing (and ePublishing) industry, Amazon has become a company with deep interests in other forms of entertainment--and those efforts are starting to bear fruit.
In many ways, in fact, Amazon is on a quest not unlike the one Apple chose several years ago: A multi-front war to dominate key aspects of people's leisure time.
Earnings-per-share quadrupled analyst expectations in the first quarter of 2012, helping convince skeptics it could actually pull off its transition from retail to tech company.
During that quarter, nine of the 10 top-selling products on Amazon.com were digital. While that includes e-books for the …
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