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'You must rush through the crowd like a cannon ball or creep through it like a pestilence.'
This is the formula for success espoused by the Victorian rotter, forger and thief Charles 'The Scratch' Becker, as quoted in Ben Macintyre's book The Napoleon Of Crime.
Judging by the winners in the early part of the week at Cannes, Becker's violent recipe for success in life holds true for identifying the best modern advertising. The cannon balls, the one-off spots that knock your socks off with their sheer impact, will be recognised as the week reaches its conclusion.
Early on, there was plenty of activity that moves forward in an infectious way through a variety …