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Innovation inspiration.(SPECIAL REPORT)

Multichannel News

| March 26, 2012 | COPYRIGHT 2009 Reed Business Information, Inc. (US). (Hide copyright information)Copyright

In the past year, cable operators, programmers and advertisers have made a tremendous effort to innovate new products and services. Some worked--some didn't. In all the chaos, one universal truth has emerged: The pace of innovation has never been faster. Below are three concepts that deserve attention for their success.

INNOVATIVE OPERATOR: TIME WARNER CABLE

Time Warner Cable has pushed innovation across products and services: Start Over, Look Back and TV Everywhere. The cable giant put new twists on video packaging in 2011, introducing a lower cost video tier aimed at customers adversely affected by the economy. Called TV Essentials, the package sells for about $30 …

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