AccessMyLibrary provides FREE access to millions of articles from top publications available through your library.
In the past year, cable operators, programmers and advertisers have made a tremendous effort to innovate new products and services. Some worked--some didn't. In all the chaos, one universal truth has emerged: The pace of innovation has never been faster. Below are three concepts that deserve attention for their success.
INNOVATIVE OPERATOR: TIME WARNER CABLE
Time Warner Cable has pushed innovation across products and services: Start Over, Look Back and TV Everywhere. The cable giant put new twists on video packaging in 2011, introducing a lower cost video tier aimed at customers adversely affected by the economy. Called TV Essentials, the package sells for about $30 …