The Marketing Society Forum: Are UK brands leading the charge in digital marketing innovation?

Twitter UK chief Tony Wang has said that British companies are setting the bar for digital campaigns.

YES - MARTIN BROOKS, CHIEF EXECUTIVE, WORK CLUB

British brands are world-class digital innovators. Here's a few highlights: BBC's world-beating iPlayer; Heinz's mass personalisation; Barclays' mobile payments; ASOS' social marketplace; Tesco's mobile innovation in Korea.

That's before we get to the Financial Times sidestepping the Apple store to put its app serverside, or Innocent's 'Tweet and eat' campaign.

Meanwhile, The Huffington Post stated in a recent piece: 'Burberry is the most digitally advanced fashion brand in the world and it's …