AccessMyLibrary provides FREE access to millions of articles from top publications available through your library.
Create a link to this page
Copy and paste this link tag into your Web page or blog:
SAATCHI & SAATCHI SA. Gail force winds.
Byline: Zweli Mokgata
SAATCHI & SAATCHI SA Gail force winds Saatchi hopes a slimmer, more focused operation will take it to previous heights The sale of a majority stake to a multinational group has, paradoxically, allowed Saatchi & Saatchi SA to concentrate more on the local market, says CEO Gail Curtis.
France-based Publicis Groupe almost trebled its shareholding from 26% to 74% last year. The presence of one dominant shareholder, rather than a mix of foreign, local management and black economic empowerment partners, has allowed Saatchi to reboot and refocus its SA operations, says Curtis.
She says the change since deciding on a shift in strategic …
