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Byline: Zweli Mokgata
SAATCHI & SAATCHI SA Gail force winds Saatchi hopes a slimmer, more focused operation will take it to previous heights The sale of a majority stake to a multinational group has, paradoxically, allowed Saatchi & Saatchi SA to concentrate more on the local market, says CEO Gail Curtis.
France-based Publicis Groupe almost trebled its shareholding from 26% to 74% last year. The presence of one dominant shareholder, rather than a mix of foreign, local management and black economic empowerment partners, has allowed Saatchi to reboot and refocus its SA operations, says Curtis.
She says the change since deciding on a shift in strategic …