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Store Wars: McDonald's and Burger King.

Europe Intelligence Wire

| May 18, 2012 | COPYRIGHT 2003 Financial Times Ltd. (Hide copyright information)Copyright

(From Guardian Unlimited)

Each week we look at two shops competing in the same sector, and review what they are offering customers: from how helpful the staff are, to the best bargains currently on offer.

Our review will be based on a visit to stores on the same high street, or online, so it will be just a snapshot of how the retailer is performing.

In order to get a better idea of which retailers are delivering and which are falling short, we would like you to tell us about your experiences of the same shops.

Some weeks, both stores we visit may do a good job, other weeks there will be one that stands out as being much better or worse. Your reviews will help us discover if this is a trend.

This week, it's the battle of the big shot burger flippers McDonald's and Burger King. Please continue to tell us which stores you would like us to go to.

McDonald's

Background The world's biggest burger chain started in 1940 in the US as a barbecue restaurant operated by Richard and Maurice McDonald. They switched to burgers in 1948 and the chain now serves 68 million customers a day in 119 countries. …

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