Lindelof takes sci-fi social: producer touts Promethean promotional power of fan interaction at Variety summit.(Entertainment & Technology Summit)(Damon Lindelof)(Interview)

[ILLUSTRATION OMITTED]

Ridley Scott's "Prometheus" is one of the summer's most anticipated pies. But don't call it an "Alien" prequel, scribe-producer Damon Lindelof insisted at Monday's at Variety's Entertainment and Technology Summit.

"My definition of a prequel is A to Y, with the original being the Z," he said. "The problem with a prequel is there is an inevitability to them. You know how it's going to end. There's not really a lot of room for innovation."

During his morning keynote conversation with Variety film editor Josh L. Dickey at the Ritz-Carlton Hotel in Marina del Rey, the co-creator of "Lost" spoke at length about his embrace of social media and his track record of using viral vids to connect with fans.

Lindelof began posting …