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INTA Starts Anticounterfeiting Effort.(International Trademark Association)
Byline: KRISTI ELLIS
INTA Starts Anticounterfeiting Effort
WASHINGTON
The International Trademark Association, a group comprised of major fashion and consumer product brands, launched an anticounterfeiting campaign at its annual meeting here Tuesday to raise awareness among teens about the negative impact counterfeits have on the global economy and on brand owners, as well as the potential dangers to consumers' health.
The INTA's new campaign, dubbed "Unreal," plans to emphasize social media such as Facebook, Twitter and YouTube to reach a target audience of 14- to 18-year-olds. It will also utilize traditional media and special events to educate …
