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Budgetary constraints will continue to be the primary challenge facing the events industry in 2012 and beyond, according to C&IT's State of the Industry Report, which surveyed 60 of the UK's top event agencies and 60 corporate event planners.
Around a third (34%) of agency planners and a similar percentage of corporates said that budgets are their number one challenge for 2012.
Budgets not only continue to be tight but corporate event planners are finding it increasingly hard to gain approval for events, which are now being scrutinised by senior-level management before getting sign-off, which is in turn leading to shorter lead times - a key challenge for 9% of …