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Likely win for 'GMA'.(viewership of the television program 'Good Morning America')(Brief article)(Statistical data)

Daily Variety

| April 17, 2012 | Levine, Stuart | COPYRIGHT 2009 Reed Business Information, Inc. (US). (Hide copyright information)Copyright

There is cautious optimism at ABC News where, according to fast nationals from Nielsen, the division's ayem staple "Good Morning America" outdrew "Today" last week in total viewers for the first time in 16 years.

Official numbers won't be revealed until Thursday, but if the data holds up, the win will rep a big change in the morning viewing habits of auds who turn on their TVs before leaving home for work or school.

From April 9-13, "GMA" drew 5.14 million to 5.13 million for "Today," with a narrow gap of 13,000 viewers separating the two. "Today" has held the weekly record since Dec. 4, 1995. In the news friendly 25-54 demo, "Today" still held its longtime advantage …

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