Stewart's Weapons aim at multiple platforms.(V PLUS: MUSIC FOR SCREENS: SPRING 2012)

"What happens to me for some odd reason is I wake up in the morning or I'll be halfway through a vodka martini, and something will just pop into my head," says Dave Stewart. We're at his Weapons of Mass Entertainment headquarters on Hollywood and Vine, a sort of Willy Wonka's factory that manufactures not candy, but ideas.

Each idea starts with Stewart, who sends it along an inhouse production line manned by his 16 or so staffers--producers, directors, designers, writers, special effects people, and documentary and film editors. What emerges at the other end is a small silver box, not dissimilar to a candy box, containing the DNA components of Stewart's idea: The logo, a soundtrack CD with songs by Stewart, a treatment, perhaps a graphic novel that illustrates the story, a sizzle reel and other …