Byline: MENGLY TAING
Burberry Fetes First Taiwan Flagship
Burberry on Thursday marked the official opening of its newest store here with the launch of Burberry World Live, a multimedia extravaganza inspired by London's unpredictable weather.
The event also marked chief creative officer Christopher Bailey's first visit to Taiwan.
Covered in the company's signature checks, the 14,800-square-foot flagship located at the base of the iconic Taipei 101 tower is the brand's largest in the region. While Burberry is already sold in 20 locations in Taiwan, this is the country's first flagship. In addition to carrying accessories and the Burberry Prorsum, Burberry London, Burberry Brit and Burberry Sport collections, it is also the first to offer Burberry Beauty's range of shadows, powders, lipsticks and fragrances.