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London Business School has appointed The Communications Agency to handle its advertising and customer communications activity.
The agency was appointed after a pitch process that started in December last year and was conducted through AAR.
TCA's brief covers all on- and offline communications to promote the school's education programme to students and corporate buyers.
London Business School has previously worked with agencies including Gyro and Tequila\London. It appointed Mindshare last year to handle its media planning …