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Customers are getting more sophisticated in their expectations of online learning, according to CEO Samudra Sen of LearningMate (still the only major e-learning player to focus on the educational segment). "Demand for a more integrated and holistic learning experience is growing. For instance, e-books need more interactive features with social learning constructs built around them to allow learners to share notes while reading, view peer comments, or read syndicated content from third-party sources," he says. There is also a shift to activity-based assignments (learn by doing) that require learners to access relevant material in order to complete the activity, thereby letting them explore the topic. …