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Media Forum: Are clients utilising Games?
Advertisers can still take advantage of Olympic ad sites.
The London 2012 Olympics, or the London 2012 Social Media Olympics as more switched-on commentators are insisting on calling it, will be upon us in about two shakes of a lamb's tail.
We know this not because the chairman of Locog, Lord Coe, was planting an oak sapling somewhere last week. Or because a Busby Berkeley-style chorus line of bearskin-wearing guardsmen appeared as if by magic and began camping it up on Horse Guard's Parade.
No. We know the Olympic Games are almost upon us because bookmakers have begun slashing the odds of a Unite-organised Tube strike starting on 27 July. Much in the manner of a world-class middle-distance runner, Unite's timing is immaculate. It never makes the elementary error of kicking-on early through the back straight but, instead, toys with you and makes its move out of the …
