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The Week: Branding News - Red Bull Editions to launch.(Brief article)

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| April 27, 2012 | COPYRIGHT 2003 Haymarket Business Publications Ltd. (Hide copyright information)Copyright

Red Bull is gearing up to launch an energy-drinks range called Editions in the UK, as it seeks to grow its share of the market.

The three variants will be called The Red Edition, The Blue Edition and The Silver Edition and come in cranberry, blueberry and lime flavours respectively. The single-colour cans mark a …

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