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The Week: Media News - Zenith updates ROI strategy.(ZenithOptimedia)(return on investment)(Brief article)
ZenithOptimedia, the global media agency network, has launched a global strategic positioning dubbed 'Live ROI'.
The new positioning builds on the media group's previous 'the ROI agency' strapline, which was introduced in 2003. Steve King, the global chief executive of ZenithOptimedia, said: 'Consumers increasingly live their lives in a digital world, in which traditional ROI …
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