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Agencies line up for YouView brief.(Brief article)
TalkTalk seeks shop to support its involvement in YouView.
TalkTalk is looking for an agency to support its involvement in the YouView IPTV service, which is scheduled to launch in the autumn.
The appointed agency is expected to focus mainly on social media as a way to communicate that TalkTalk can deliver the YouView experience via its funding of the set-top boxes.
Sources said the online activity will 'position TalkTalk as the service that provides the everyday family with YouView - making it easy to use and uncomplicated'.
TalkTalk's search for an agency - which will not impact on its incumbent ad agency, CHI & Partners - coincides with …
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