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Limbaugh's disrespect costs him sponsors.(NEWSWATCH)

Women in Higher Education

| April 01, 2012 | (Hide copyright information)Copyright

Conservative radio host Rush Limbaugh is paying the price financially for calling a Georgetown University student a "slut" and a "prostitute." At least 36 advertisers have dropped Limbaugh since he slammed Sandra Fluke for her testimony before Congress Democrats on the value of contraception, includng WIHE vendor, Constant Contact.

Many organizations quickly rallied their troops via social media to pressure advertisers to leave Limbaugh's show.

"The real difference is that now consumers have the ability to talk to marketers one-on-one," said Brad Adgate of Horizon Media, an advertising and media analytical firm. "Now within a matter of hours you can have 7,000 …

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