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Biz's sweet two-way street.(V PLUS: INNOVATIVE ARTISTS AT 25)(Innovative Artists Talent and Literary Agency Inc.)
Need a distinctive voice or face to add gravitas or humor to a commercial, cartoon or print ad? Innovative Artists has provided the voices behind such cultural touchstones as Bart Simpson, SpongeBob and "The Little Mermaid," and touts an eclectic voice and ad roster ranging from Super Bowl MVPs like Tom Brady to actors including Channing Tatum, Marge Helgenberger and Jason Alexander.
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"There's no stigma anymore," says VP Marcia Hurwitz, an 11-year Innovative vet who runs the voice-over commercial endorsement department in Los An geles and who's adept at placing actors in advertising. "It's all pros, no cons, as long as you match the right talent …
