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A hopping 'Mad' bow: skein stages record return.(Mad Men)(Brief article)

Daily Variety

| March 27, 2012 | Levine, Stuart | COPYRIGHT 2009 Reed Business Information, Inc. (US). (Hide copyright information)Copyright

The boys at Sterling Cooper Draper Pryce got off to a record-breaking ratings start Sunday night.

After being off the air since October 2010, AMC drama "Mad Men" drew 3.5 million in its fifth-season premiere, according to Nielsen. The two-hour episode is the most-watched in the series' history.

In key demos, the premiere garnered 1.6 million adults 18-49 and 1.7 million adults 25-54. Both are double-digit increases vs. the show's fourth-season premiere.

An additional 900,000 viewers watched the 11 p.m. repeat telecast Sunday, meaning the show drew a total of 4.4 million viewers.

Last season, "Mad Men" averaged 2.3 million total viewers and 966,000 …

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