Marketing To China's Youth.(All Eyes East: Lessons from the Front Lines of Marketing to China's Youth by Mary Bergstrom)

Byline: CASEY HALL

Marketing to China's Youth

SHANGHAI

China's 500 million-strong population under the age of 30 are the subject of a new marketing guide from author Mary Bergstrom.

As an American marketing expert with years of experience researching China's youth market, "All Eyes East: Lessons From the Front Lines of Marketing to China's Youth" is a how-to guide that demystifies the categories, subcategories, culture and subcultures of one of the world's most influential consumer markets. The book was released in the United States on March 27 and will land in Europe on April 27.

"Young people are in a different position, a more powerful position, in China than they are in other places," Bergstrom told …